Web Site Promotion

Business and Revenue Streams related to Web Site Promotion

Somewhere out there is someone who wants to buy what you have to sell.

The Internet Marketing Community (IMC) may be your answer, as it is a very effective way to bring you new customers.    Scroll down for Biz Opps.

Traditionally, big business has purchasing power that smaller businesses can't match. The IMC advantage over other Internet applications is that it puts small businesses on a more equal footing with larger ones. Advertising, personnel, and volume pricing are far more attainable to IMC participants, than to the average small business. There are literally hundreds of businesses that operate with less overhead and fewer employees thanks to IMC principles (and the IMC is only in its infancy.)

The reason for this is the sharing of resources. IMC participants start with the trading of web site links through an Internet directory. This allows for the sharing of Internet traffic. Contrary to what some would believe, competitors who trade links with one another can all benefit by increased traffic. The whole becomes greater than the sum of its parts. The key is the way these links are traded. Participants must share traffic in an equitable manner under some fairly governed rules. Such rules are subject to the wishes of the participants, making the IMC a democracy of sorts.

There are many companies that benefit from the building out of the IMC. These companies advertise, build and host web sites, consult and assist, and generally help in the expansion of the IMC. But the most successful of these companies are those that are involved in marketing of their own product, as well as the management of an IMC directory. For example, if you sell Web Site Promotion, you would be well advised to manage an Internet directory of Web Site Promotion dealers.

Listed below are a number of business opportunities that would be an excellent fit with the IMC. You can profit by reselling these services, while simultaneously promoting your own products.

Some opportunities listed have estimated costs. This is because some development work has already been done. These costs represent a "best guess" as to what it would take to acquire the assets and traffic that have already been built around that particular opportunity. Many have no acquisition cost, because no work has been started. If your type of Web Site Promotion expertise isn't listed here, there's nothing to stop you from including it.

We have identified the following business opportunities (associated with Web Site Promotion) that can benefit from participation in the Internet Marketing Community (IMC).  Apply one or all of the following to your existing (or startup) business.  

Consulting estimates are provided by Electronic Information Services, Inc.  
To inquire, call (425) 487 3700 .

This subject is viable accross the board for most all directories.

This is already an active IMASD Service Provider.
See http://www.surplus.net/services/index.html#promo for related IMASD business opportunity.

RETAIL PRODUCT SALES

This requires an online shopping cart. This technology is available from many sources. References and consulting in this area are often provided to IMC Directory Owners (IMC Service Providers) at no charge. The Service Provider (you) then offers this technology to individual vendors (IMC participants) for a fee.

Estimated Cost for Consulting: Free to IMC Service Providers.

WHOLESALE PRODUCT SALES

Nothing too involved here. It's a promotion for your Web Site Promotion. Just close the sales. After all, this is why you'd become involved with the IMC in the first place.

Estimated Cost for Consulting: Free to IMC Service Providers.

INDUSTRY DIRECTORY

Running a directory for Web Site Promotion is the basis from which all IMC benefit flows.

No charge if you qualify for an 'Open' directory.
Need help? $2,500 will buy you consulting for an unclaimed (open) directory.

This directory is also an IMASD Service Provider and will require acceptance by IMASD. Contact the IMASD Web Administrator for more info at www.surplus.net/contact.html

CLASSIFIEDS

If you choose not to run this yourself, then hook up with a "Classifieds" Service Provider.

Also see "Classifieds".

AUCTION REVENUE

With a few exceptions, most online auctions have flopped. The problem is that the approach was too broad. You can't compete with Ebay, so why try? If you stick to your area of expertise, Ebay can't compete with you. Be specific: Web Site Promotion and only Web Site Promotion.

Estimated Cost for Consulting: Free to IMC Service Providers.

BROWSER SOFTWARE

Imagine that surfers all over the Internet have your web site built as their default startup page every time they open their browser.

Also see "Browser Software".

Estimated Cost for Consulting: $5,000 plus programming and licensing. Fees can be reduced considerably by pre-selling or partnering with others in the IMC. Enough 'partners' and you'll be in the black before you start the project.

CD-DVD PROMOTION

This business has been tested, and achieved great success with the creation and distribution of the Surplus Directory on CD-ROM. These CDs will soon be sold out and everyone will be ready for version 2, this time with more than just surplus vendors. This business has 3 known revenue streams, including inventory sales.

Also see "CD-ROM Directory".

Estimated Cost for Consulting: $5,000 plus programming. Duplication costs will depend on the volume being produced.

CONTACT LIST GATHERING

This can work in several ways. One being in association with web site construction, and another with a For Sale and Wanted program. Leads are automatically loaded into a database. Very effective, but it does require a technical infrastructure. (For example, IMASD gets up to 100 offers daily using this venue. Inquire to see a working example.)

Estimated Cost for Consulting:   $2,000. (IMC Service Providers only.)

DISCUSSION BOARD

It's hard to find something that keeps more people coming back to a web site than a Discussion Board. People love the soap operas, the arguments, and the rumors. Let them have what they want and cream off some customers in the process. There are a couple of guys who know how to make this pay.

Also see "Discussion Board".

Estimated Cost for Consulting:  $1,500 including software and tech support.

FAX NEWSLETTER

The value of a delivered hard copy (a fax) is greater than an e-mail. It has more impact. Running a Broadcast Fax Newsletter can be profitable, and relatively easy to run. But don't think that it's a big earner. A good fax newsletter is not a huge income earner in itself, but it is an excellent support service. Publishing a newsletter makes you most of your money indirectly, not as an advertising venue.

Also see "Broadcast Fax".

Estimated Cost for Consulting:  $1,000.

IT SERVICES (HOSTING, SHOPPING CARTS, WEB SITE CONSTRUCTION)

If you're an ISP or Web Hosting company, this is the way to go. Run an IMC Directory and you'll have a built in customer base. Technology companies should also see "Internet and E-commerce".

Estimated Cost for Consulting: Trade out your services in exchange for the traffic.

MAGNET PAGES

AKA 'doorway pages' are web pages that attract search engine rankings. Good pages will appear early in the rankings of Google, Yahoo, and others. Pages such as these can be sold to individual vendors, or used to attract visitors to the directory overall.

Also see "Magnet Pages".

Estimated Cost for Consulting:
$5,000 for 100 pages, installed.
$1,000 for Do-it-yourself instruction. (IMC Service Providers only)

E-MAILING LIST

There's a way to do this properly, and for a fee the manager of one of the most popular e-mail newsletters on the net will teach you how. You should keep in mind that a good e-mail newsletter is not a huge income earner in itself, but it is an excellent support service. Publishing a newsletter makes you most of your money indirectly, not as an advertising venue.

Estimated Cost for Consulting:  $1,500.  (IMC Service Providers only)

MEMBERSHIP REVENUE

There are a lot of web site portals that tout "become a member" but no one on the Net has done it better than IMASD. A membership to IMASD now costs over $4,000.00! How did an IMASD membership become so valuable, and who's making the money here? Well, you could do the same with your own membership organization, but you better start with an Internet directory. (Learn how IMASD did it.) There are people who can formulate a plan for you, but there's a fee involved.

Estimated Cost for Consulting:  Inquire with the IMASD Web Administrator. www.surplus.net/contact.html

PAY-PER-CLICK

High traffic web sites often display their own general search engines. These search engines are supported by advertising companies that sell keyword searches to advertisers. This means that a 'search the web' box on your web site can earn you money. You can tap into EIS for the knowledge and the basic programming to make your web site(s) earn passive income from these pay-per-click companies.

Estimated Cost for Consulting:  $1,000.

PRINT PUBLICATION

Are you considering the launch of a periodical that's all about Web Site Promotion? Did you know that an IMC Directory can launch a publication cheaper than any other avenue of promotion (not to mention the ongoing source of ad revenue)? Maybe you already have a Web Site Promotion publication and you're looking for increased circulation. Hooking up with an IMC Directory can make your year.

Also see "Printing".

Estimated Cost for Consulting:  Negotiable with the individual IMC Directory owner. A quick EIS consultation and evaluation is available at no charge.

PRINT DIGITAL HYBRID

This works using Adobe Acrobat PDF files. It allows a print publication to integrate with an IMC Directory that uses an online database. Customers can print out timely information and advertisers in both the Directory and Print Publication get greater exposure.

Estimated Cost for Consulting:  $2,000.

DOMAIN NAME

You supply your own domain for this IMC directory.

Buyersguide.net is part of the Internet Marketing Community
along with these other great sites:

advertising.net   antiques.org   architects.net   auction.net   audio.net   automobiles.org    banking.org   barter.net   beautyshop.org   books.org   building.net   buyersguide.net   chemicals.net   classifieds.org   closeout.net   commodities.net   computers.org   coupons.net   doctors.net   eis.net   employment.org   equestrian.com   exports.com   fashions.net   furniture.org   gifts.net   grocery.net   insurance.org   liquidators.com   medicine.net   motorsports.org   movies.net   multi-media.com   novelty.net   nursing.org   nutrition.net   office.org   pallets.cc   pawnshop.org   realestate.net   recipes.net   restaurants.org   salvage.com   satellites.com   sav-on.net   spying.com   surplus.net   surplus-sales.com   talent.net   television.net   theatre.net   travel.org   travel.net   videos.net   weddings.net  

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